Curriculum Vitae

EDUCATION

University of Southern California, Los Angeles, US
Visiting Researcher at Mind & Society Center (Spring and Summer 2023)
Host professor: Norbert Schwarz

University of Texas Rio Grande Valley, Edinburg, US
Visiting Researcher at Business Research Center (Spring and Summer 2016)
Host professor: Arturo Vasquez-Parraga

Aix-Marseille Graduate School of Management^[1], Aix-Marseille University, France
Doctor in Marketing (2010-2015), very honorable mention with dissertation committee’s congratulations
Dissertation committee: Dwight Merunka (supervisor, IAE Aix-Marseille), Pierre Valette-Florence (IAE Grenoble), Lucie Sirieix (Montpellier SupAgro), Eric Tafani (IAE Aix-Marseille)

Utrecht University, Faculty of Social and Behavioral Sciences, Netherlands
Advanced course on SEM using Mplus, and Workshop with Bengt Muthen (Summer 2012)

Aix-Marseille Graduate School of Management, Aix-Marseille University, French Master’s degree, Business administration (2009-2010) Specialty: Marketing Research, Master’s Thesis score: 17/20

University of Strasbourg, France Master’s degree,
Project Management and Organization (2008-2009) Specialty: Quality

National University of Engineering, Lima, Peru
System Engineer (2001-2006) Specialty: Systems of Information

ACADEMIC AND TEACHING EXPERIENCE

Associate Professor in Quantitative Methods, Research Methodology and Consumer Behavior, undergraduate and graduate level, EM Strasbourg Business School^[2], Sept 2017 – Present.

Temporary Lecturer in Quantitative Methods, graduate level, IMPGT (Institute de Management Public et de Gouvernance Territoriale), Nov 2021 – Present.

Temporary Lecturer in Research Methods, undergraduate and graduate level, Kedge Business School^[2], Sept 2016 – June 2017, Sept-Dec 2015.

Temporary Lecturer, International Marketing, undergraduate level, Aix-Marseille University, Faculté d’Economie et de Gestion, Jan-Apr 2017, Sept-Dec 2014.

^[1] AMBA and EQUIS-accredited

^[2] AACSB, AMBA and EQUIS-accredited

RESEARCH INTERESTS:

Consumption experience
Consumer-brand relationship

PUBLICATIONS (30* ABS)

1. Huaman-Ramirez, R. and Merunka D. (2017), “When is consumer desire driven by difficulty of recall task? The effect of the type of information and time pressure”, Journal of Marketing Theory and Practice, Vol. 25 No. 4, pp. 375-395. [ABS 2; ABDC B] https://www.tandfonline.com/doi/abs/10.1080/10696679.2017.1345595
2. Huaman-Ramirez, R. and Merunka D. (2019), “Brand experience effects on brand attachment: the role of brand trust, age and income”, European Business Review, Vol. 31 No. 5, pp. 610-645. [ABS 2; ABDC B] https://www.emerald.com/insight/content/doi/10.1108/EBR-02-2017-0039/full/html
3. Lahlouh, K., Lacaze D. and Huaman-Ramirez, R. (2019), “Bridge employment and full retirement intentions: the role of person-environment fit”, Personnel Review, Vol. 48 No. 6, pp. 1469-1490. [ABS 2; ABDC A]
   https://www.emerald.com/insight/content/doi/10.1108/PR-02-2018-0067/full/html
4. Huaman-Ramirez, R., Albert N. and Merunka, D. (2019), “Brand globalness effects on brand trust: the role of brand affect and brand innovativeness”, European Business Review, Vol. 31 No. 6, pp. 926-946. [ABS 2; ABDC B]
   https://www.emerald.com/insight/content/doi/10.1108/EBR-11-2017-0202/full/html
5. Faschan, M., Chailan, C. and Huaman-Ramirez, R. (2020), “Emerging adults’ luxury fashion brand value perceptions: a cross-cultural comparison between Germany and China”, Journal of Global Fashion Marketing, Vol. 11 No. 3, pp. 207-231. [ABS 1; ranked ABDC B]
   https://www.tandfonline.com/doi/abs/10.1080/20932685.2020.1761422
6. Huaman-Ramirez, R., Maaninou, N., Merunka, D. and Cova, V. (2021), “How do consumers perceive old brands? Measurement and consequences of brand oldness associations”, European Business Review, Vol. 33 No. 4, pp. 566-596. [ABS 2; ABDC B]
   https://www.emerald.com/insight/content/doi/10.1108/EBR-05-2020-0110/full/html
7. Mejía, V. D., Aurier, P. and Huaman-Ramirez, R. (2021), “Disentangling the respective impacts of assortment size and alignability on perceived assortment variety”, Journal of Retailing and Consumer Services, Vol. 59, 102386. [ABS 2; ABDC A]
   https://www.sciencedirect.com/science/article/abs/pii/S0969698920313941
8. Huaman-Ramirez, R. (2021), “Self-congruity and domestic tourists’ attitude: the role of involvement and age”, Anatolia, Vol. 32 No. 2, pp. 303-315. [ABS 1; ranked ABDC B]
   https://www.tandfonline.com/doi/abs/10.1080/13032917.2020.1869045
9. Toti, J.F., Diallo M.F. and Huaman-Ramirez, R. (2021), “Consumer’s ethical decision-making: the mediating and moderating role of internal locus of control”, Journal of Business Research, Vol. 131, pp. 168-182. [ABS 3; ABDC A]
   https://www.sciencedirect.com/science/article/abs/pii/S0148296321002071
10. Huaman-Ramirez, R. and Merunka, D. (2021), “Celebrity CEOs’ credibility, image of their brands and consumer materialism”, Journal of Consumer Marketing, Vol. 38 No. 6, pp. 638-651. [ABS 1; ABDC A]
    https://www.emerald.com/insight/content/doi/10.1108/JCM-08-2020-4026/full/html
11. Lahlouh, K. and Huaman-Ramirez, R. (2021), “Départ à la retraite : mesure des différentes intentions de retraite dans le contexte des cadres français”, Recherche en Sciences de Gestion, Vol. 3 No. 144, pp. 225-255. [FNEGE 4]
    https://www.cairn.info/revue-recherches-en-sciences-de-gestion-2021-3-page-225.htm
12. Huaman-Ramirez, R., Lunardo, R. and Vasquez-Parraga, A. (2022), “How brand self-disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism”, Psychology & Marketing, Vol. 19 No. 2, 460-477. [ABS 3; ABDC A]
    https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.21609
13. Huaman-Ramirez, R., Merunka, D. and Maaninou, N. (2023), “Destination personality effects on tourists’ attitude: the role of self-congruity and ambiguity tolerance”, Journal of Strategic Marketing, Vol. 31 No. 1, 74-98 [ABS 2; ABDC A]
    https://www.tandfonline.com/doi/abs/10.1080/0965254X.2021.1874488
14. Huaman-Ramirez, R. and Lahlouh, K. (2023), “Understanding career plateaus and their relationship with coworker social support and organizational commitment”, Public Organization Review, Vol. 23 No. 3, 1083-1104. [ABS 2].
    https://link.springer.com/article/10.1007/s11115-022-00621-0
15. Huaman-Ramirez, R. and Toti, J.-F. (2023), “Are e-retailer brands related to the manufacturer brands they offer?”, International Journal of Market Research, Vol. 61 No.1, 100-125. [ABS 2].
    https://journals.sagepub.com/doi/abs/10.1177/14707853221095002
16. Lahlouh, K., Aïcha Oumessaoud, Huaman-Ramirez, R. and Ouhannour, H. (2023), “COVID-19 safety leadership, perceived severity, and emotional exhaustion: Does safety culture matter?”, Journal of Security Research, Vol. 87. [ABS 2].
    https://www.sciencedirect.com/science/article/abs/pii/S0022437523001330
17. Chailan, C., Mazé, D. and Huaman-Ramirez, R. (2024), “The role of Chinese State-Owned Enterprises in Belt and Road Initiative-related projects: Three cases from Africa”, International Journal of Business and Emerging Markets, forthcoming. [ABS 1]
18. Gaztelumendi, A. and Huaman-Ramirez, R. (2024), “Artistic experience in the context of nonprofit arts organizations: Dimensions, measurement and consequences”, VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. [ABS2]

SUBMITTED MANUSCRIPTS (1)

• How do consumers perceive artistic innovation? Scale development and validation. Manuscript submitted for publication to Journal of Business Research, with A. Gaztelumendi and D. Bourgeon-Renault (under review) [ABS 3]

• The power of the past: Assessing the impact of brand heritage for suppliers. Manuscript submitted for publication to European Journal of Marketing, with J. Pfiffelmann and R. Lunardo (2nd round) [ABS3]

WORK IN PROGRESS

• How product deciphering app digital activism influences user behavior: A moderated mediation model. Manuscript in preparation targeted to Information & Management, with Francisco Guzman, Zeeshan. Batthi, & A. Gaztelumendi [ABS 3].
• Brand fans make products be perceived as innovative: the role of uniqueness and love. Manuscript in preparation targeted to Technological Forecasting and Social Changes, with S. Salgado. [ABS 4]
• The feeling of strangeness as a starting point of the contemporary art museum experience. Manuscript in preparation targeted to Journal of Business Research, with A. Gaztelumendi, J.D. Pinzon, L. Trujillo & L. Mimoun [ranked ABS 3]